LinkedIn is a the world’s largest professional network with over 550 million users worldwide. It’s mission is to connect the world’s professionals to make them more productive and successful. Jennifer Chenoweth is the creator of the thelinkedingal.com. She stopped by to talk about some common myths about LinkedIn and why people use it.
Who is using LinkedIn?
• Job Seekers
• Professionals using LinkedIn as a “source record”
What are people doing on LinkedIn?
• maintain connections and network
• find jobs
• research companies
• showcase skills and accomplishments
• connect with organizations they give their time to
• share professionally-relevant information
• track professional accomplishments
Myth #1 LinkedIn is only for job-seekers
LinkedIn is for all professionals – those currently employed and happy with their jobs, those unemployed and looking for jobs, and those retired and looking to maintain their professional connections. While we often hear about LinkedIn when people are looking for jobs, those people that wait to get active on LinkedIn until they need a job often spend lots of time trying to establish themselves on the platform during a time that they really need something. The best people I see using LinkedIn are doing 3 things:
• Maintaining their personal profile which includes things like updating job titles as they get promoted, describing their role and accomplishments, and adding non-paid professional experience like volunteer work or organizations they give time to
• Connecting with other professionals – when they meet someone new, they add them as a connection! This way, once you are connected you can always easily reach out to grab a coffee or ask a question.
• Endorsing their peers for skills they see them using.
Myth #2: Being active on LinkedIn is disloyal to your employer
Being active on LinkedIn makes your current employer look good. The job we are all hired for that isn’t listed in our job description is Brand Ambassador, which basically means telling people about the cool work you are doing and where you are working. LinkedIn is the perfect place to be an amazing ambassador for the company you work for. By sharing your accomplishments, your company’s public accomplishments and talking about the work you are doing, you attract people who are interested in learning more about your company and your industry.
Myth #3 Your LinkedIn Profile is the same as your resume.
Your resume should be the shortened version of what’s on your LinkedIn profile. On LinkedIn, there are fewer rules than a resume, which means that you can speak in full sentences allowing you to share more about yourself including awards and organizations you are involved with. On LinkedIn, you can also get endorsed by your peers for skills that you showcase. For example, if you say on your resume you are great at leadership, that’s just your perspective. On LinkedIn, you could have over 100 people endorse you for leadership, which makes you look so much more credible. You can also get written endorsements, which are like short letters of recommendation, all located in one central spot.